Terra BD & Growth Program: for discussion.
Strategic Pools + Competition Pools + Terra Pulse
Part 1 — TL;DR
This is the business development companion to Proposal 1 (mechanics) posted on the forum by the same author. Proposal 1 improves how TLA incentives work. This proposal defines where to aim them and how to rebuild Terra’s old winning formula:
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Rails: onboarding/offboarding + deep stable liquidity
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Yield: repeatable opportunities (TLA + Creda)
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Fun: seasonal campaigns that create culture and attention (without memecoin chaos)
TLA via Eris Liquidity Hub is explicitly designed to convert chain staking rewards into liquidity incentives and build chain-owned liquidity over time.
This proposal does three things:
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Formalises a Strategic Pools program (PF-curated list within governance guardrails).
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Creates Competition Pools (capped, seasonal buckets where projects compete for incentives by delivering measurable outcomes).
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Launches Terra Pulse: a public dashboard + automated social posts that report real metrics (net inflows, TVL, volume/fees, retention) to prove execution.
Why now: users across Cosmos are becoming “liquidity homeless” as protocols wind down or retrench — Mars has publicly stated it is operating only through March 23, 2026 to enable an orderly wind-down.
It would be executed with the granting and KPIs changes outlined below.
Part 2 — Full proposal (discussion draft)
1) Goals
This BD program is designed to build on the mechanics in Prop1 and support and deliver key outcomes for the chain:
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enable projects to compete (without endless lobbying)
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bring liquidity into the ecosystem and make it tradable
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acquire liquidity over time (POL)
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reward active participants (not just passive staking)
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enable competition between venues while improving Terra ecosystem
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drive users into the ecosystem through a reason to participate
Success metrics (reported weekly):
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Net inflows (USDC + total)
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TVL (total + strategic pools)
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Volume + fees (7d / 30d)
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Retention (LP epoch-to-epoch; users active 7/30d etc)
2) Program A — Strategic Pools (rails & infrastructure – covered under Proposal 1)
Purpose: make Terra feel “deep” again — especially stable rails.
Definition: Strategic pools are those that materially improve chain-wide UX:
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USDC rails and primary routing hubs
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pools needed for liquidations/credit routing
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“strategic assets” that improve Terra’s financial rails (stables, bluechips, etc.)
Decision-making (fast, with guardrails):
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Terra governance approves the framework and parameter bounds.
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Phoenix Foundation maintains the strategic pool list operationally with:
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published criteria
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cap (e.g., 5–10 pools)
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review cadence (4 or 8 weeks)
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public changelog + KPI impacts
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governance veto/pause backstop
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3) Program B — Competition Pools (Fun + campaigns, capped and time-boxed) These are examples and would need to be refined via discussion.
Purpose: bring back FUN and culture without compromising rails.
Competition pools are seasonal “buckets” that projects can compete for based on measurable outcomes, not vibes:
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new wallets onboarded
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retained liquidity (time-weighted)
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real volume/fees (wash-filtered)
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retention after 7/30 days
Listing requirements (so this doesn’t become spam):
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minimum seeded liquidity and minimum duration
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refundable bond (slashable for obvious wash/rug behaviour)
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simple onboarding journey (bridge → swap → LP / use)
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reporting hooks for Terra Pulse
Rewards (reallocation/efficiency framing):
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use Creda Points + TLA incentive bonuses + capped seasonal boosts
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avoid “new emissions” language; frame as redirecting incentives to measurable outcomes
4) Competition Season themes (2–3 options for debate)
Theme 1: NFTfi / Fractional NFT Season (fNFT LPs)
This is the “FUN” flagship without memecoin chaos.
A BD target here is Superbolt launching on Terra. Superbolt’s own docs describe fractionalizing NFTs into tradable fractions that can be LP’d in Astroport pools — the pattern already exists; Terra can become a venue.
How it works on Terra (high level):
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fractionalize NFTs → CW20 fraction token
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create fraction/USDC pools
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stake those LP tokens into a capped “NFTfi bucket” for a season
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projects compete by onboarding users and sustaining liquidity
Theme 2: “Healthy Yield League” (Creda + rails, no degen leverage)
A season designed to onboard users who want yield but not chaos.
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points for time-weighted supply
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points for responsible borrow (caps + conservative scoring)
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bonuses for “healthy position streaks” and repays
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explicit: no reward for extreme leverage
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publish a plain-English risk note (simple, prominent)
This stays aligned with Creda’s positioning as a Terra money market in the Phoenix ecosystem directory.
Theme 3: “Rails Rally” (stable depth + onboarding/offboarding loops)
Make “deep USDC rails” a community event:
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points for time-weighted participation in strategic USDC rails
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“streak” bonuses for staying through epochs
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onboarding quests that end in an on-chain action (swap/LP/supply)
5) Terra Pulse (dashboard + automated proof-based social)
To turn BD into credibility, Terra should publish a canonical “Terra Pulse” dashboard and push factual updates automatically:
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weekly forum recap
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daily/weekly social snippets linking to the dashboard
Metrics displayed: net inflows, TVL, volume/fees, retention + strategic pool depth measures.
Reason this matters: it’s not “shilling”, it’s accountability and proof of progress.
6) Governance asks
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Approve the Strategic Pools + Competition Pools framework and guardrails.
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Approve a capped Competition Pools budget (Creda Points + TLA bonus allocations).
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Approve Terra Pulse reporting as a required transparency layer.
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Choose the first season theme (or run two in parallel with tight caps).